_re y_u my type? Give _l__d.

No, it's not code. It's the national Missing Type campaign from Scottish National Blood Transfusion Service for National Blood Week. It's all over social media and the internet, and right on our high streets, so if you haven't seen it you must be walking around with a blindfold on.

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sharon caddie
Noise. It's everywhere.

Everyday noise from people, places and objects just gets to me.

I've been thinking about writing this piece for a while. Not so much procrastinating like I usually do, maybe just assessing what specific noise annoys me, and also quietly processing how to have less of it in my every day life. All day. Every day. How do I, even we, switch off from it?

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sharon caddie
Christmas. Don't believe the hype.

So...what to do if you're not feeling the festive spirit? And haven't indulged in drinking any to pretend that you are full of cheer? Fear not...it's allowed. You don't necessarily have to be a bah humbug at Christmas, you can just remove yourself from any celebration that is gently touching on this holiday celebration. It's actually much easier than you think.

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sharon caddie
Johnnie Walker. Be Free.

I came across this advert thinking it was the new one from the brand Johnnie Walker. But after some digging to find out who the agency was that created it and the director, it turns out it wasn't produced by the brand themselves. Or and agency. In fact, chances are Johnnie Walker might not even know it exists.

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sharon caddie
The Men of MCY.

Finally I get to share the recent film we made. It's about men doing yoga. Say what? I hear you...and that's the point. Who'd have thought men actually went to a class full of women and joined in their yoga class. But when you attend a class at Merchant City Yoga there's a whole bunch of guys there already doing it. And they're not all doing it secretly. Some actually started yoga with their girlfriend or wife and when the female half of the duo gave up, the guys kept going.

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sharon caddie
How to set up a business in 24 hours.

That's 1440 minutes. 86,400 seconds. That's almost 66 episodes of The Big Bang Theory. However, I think there's only so much one could take of Sheldon in 24 hours. Then again...If you haven't watched it, just do it. So, you get the drift, there's a lot you can do in 24 hours. What did I do this weekend? I set up a new business.

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sharon caddie
Adele and Xavier Dolan.

Today was Adele's day. And the internet went into a bit of a meltdown. She released her first single, Hello, from the third, long awaited, upcoming album and it hasn't disappointed. It is also the first ever music video to be shot on Imax cameras. What she's also done is introduce the world to the video's director, Xavier Dolan. For that we should be way more thankful as far as I'm concerned.

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sharon caddie
Square peg, round hole.

What do people actually mean when they say that? That you're weird? Definitely different? A bit odd? A misfit? In a good way? Or a bad way? It's a phrase that people use to generally state that someone doesn't exactly fit in. But how do you feel if you are the one on the receiving end of such phrase?

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sharon caddie