No, it's not code. It's the national Missing Type campaign from Scottish National Blood Transfusion Service for National Blood Week. It's all over social media and the internet, and right on our high streets, so if you haven't seen it you must be walking around with a blindfold on.
Major retailers and celebs are dropping type from their logos and names in support of a national blood shortage. In particular blood type A, B, O. So now you can decipher the title of my blog right?
I was asked by The Union agency to art direct a photo & film shoot to promote the digital campaign. The whole concept was based around "Are you my type?". Shot and filmed on studio location at Simple Photography by Joe Connolly we used real people and one of the women used to work for the blood transfusion centre for 30 years. How's that for coincidence.
And of course give _l__d. _ook y_ur _pp_intment.