Design for good humans
doing good things.
Hello. Let me introduce myself. I’m Sharon. I’ve over 20 yrs of experience in the advertising and design industry and I love working with people and brands who are passionate about what they do.
I’ve worked with big brands, small ones, design agencies, indie founders and growing businesses. Worldwide names and startups. No matter what, it’s always about your brand and how you relate to your customers.
Whether you're starting from scratch or refining what you’ve already built, I create thoughtful, distinctive brand identities and design that tells your story and connects with your people.
Over the years I’ve won a few awards, but there’s nothing better than seeing your work out in the wild, on shelves, and building brands from scratch for good humans.
What’s in the +Co.
Caddie+Co. is more than just me behind my computer screen. The +Co. is where the magic happens. Where creativity meets collaboration, connection, and community.
Here’s what the “Co.” really means:
+ Collaboration
Because good design doesn’t happen miraculously. I work closely with founders, teams, and creatives to shape thoughtful brands together. You bring the passion—I’ll bring the design thinking.
+ Connection
Design is about more than how things look—it’s about how they feel. It’s about clarity, storytelling, and the emotional thread between you and your audience. Everything I create is designed to connect.
+ Community
I back the good humans doing good work, whether you’re just starting out or building something bigger.
Caddie+Co. is a studio rooted in collaboration, honesty and straight-talking support for all brands with big ideas.
It’s not just me. It’s me and you. Me and other brilliant collaborators.
Who I’ve worked with
I’m rather fond of small businesses and have learned a lot about starting one and building it from the ground up. I created Text From A Friend, a luxury stationery brand, which is stocked around the world and has picked up a Best Stationery Design Award.
Take a look at some of the work I’ve been doing.
Brands I’ve worked with:
British Airways, National Galleries, Visit Scotland, Accor Hotel Group, Standard Life, Deep Sea World, GDK, Radio Clyde, Daily Record, Clydesdale Bank, Caledonian Brewery, Peter Vardy, Strathclyde University, Scottish Autism, McAfee, Tesco Bank, Royal Bank of Scotland, Scottish Veterans Residences.
Awards
Campaign Direct Marketing Awards:
Best Creative Use of Direct Mail
Best Promotional Material
Roses Award
Scottish Advertising Awards:
Best Business to Business Direct Mail
Overall Direct Mail
