Pole Physique: Still Dancing

Some projects aren’t just work, they’re part of your story. Pole Physique is one of those.

I designed the current Pole Physique website back in 2023, so it was due for a little refresh. This time around, the focus was on clarity and connection, adding video content so potential customers can really see what happens in the studio. From beginner classes to advanced and specialist sessions, the updated site gives a proper feel for the space, the energy, and the community behind it.

Not everyone will know this, but Pole Physique and I go way back. I started out as a student, then became a teacher, and had the absolute best time doing it. I met brilliant people, built friendships, and some of those connections went on to shape my working life in ways I couldn’t have predicted (hello, Pole Junkie).

When the business was sold both the first and second time, Pole Physique followed me — and I’ve been working with the brand since. Long before that, myself and Mandy Fleetwood worked on the original branding when the studio first changed hands 15 years ago. It’s a brand that has genuinely stood the test of time and one I still love just as much now.

Fast forward to today, and although I’ve retired my dancing shoes, I’m still very much part of the journey. We’ve upgraded the website, worked on fresh social content, and we’ll continue creating a bit of dancing magic along the way (just from behind the scenes these days).

Zoe is a hugely talented businesswoman and all-round good human. Alongside running the studio, she’s a photographer, a pole dancing champion, and regularly competes and performs at showcases across the UK and beyond. Her passion, drive and creativity shine through everything she does and the studio reflects that.

It’s rare and special to work with a brand across so many chapters, from student to teacher, from early branding to website refreshes years later. Pole Physique is proof that when something is built with care, it doesn’t just last, it evolves.

Here’s to keeping things moving, on and off the pole.

All pics by Zoe Lang.