It’s good to talk

I've been meaning to write about this topic for a while. It's something I really believe in and always tell my clients. After all, when they're selling their services, the public/potential clients/customers are actually buying them as individuals too. People can see through the fickleness, falseness and downright fakery of anything these days. So trust and believability has become a major part of how we all do business.

I just love TV adverts. I wish I had the opportunity to work on more as it’s a great experience seeing your ideas come to life and being on set with a talented bunch of folk.

They sure are.

The recent 3 minute long advert for the Paralympics stopped me in my tracks.

Channel 4’s creative team, 4Creative, worked with the athletes and organisations to bring this work of art to our screens and highlight the everyday struggles that occur.