Super. Humans.

They sure are.

The recent 3 minute long advert for the Paralympics stopped me in my tracks.

Channel 4’s creative team, 4Creative, worked with the athletes and organisations to bring this work of art to our screens and highlight the everyday struggles that occur.

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sharon caddie
STINX. Anti-smoking ad.

I just love TV adverts. I wish I had the opportunity to work on more as it’s a great experience seeing your ideas come to life and being on set with a talented bunch of folk.

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sharon caddie
I will survive.

It’s been a while since a charity campaign has come along and punched me in the gut. We are all touched in different ways these days due to the many different experiences life deals us. But this one, for me, lies close to home.

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sharon caddie